Binance Launchpad is the world's most-watched cryptocurrency token launch platform, with multiple 100x projects debuting here. To participate in Launchpad, you need to open a Binance account and hold BNB. Download the Binance APP right away to stay updated on the latest sale announcements.
What Is Launchpad?
Launchpad is Binance's token sale platform, similar to an IPO (Initial Public Offering) in traditional finance. Quality blockchain projects sell tokens to Binance users through Launchpad — users buy new tokens at favorable prices while the project raises launch capital. Because Binance applies strict screening standards to listed projects, Launchpad projects generally have higher quality, and many have seen several-fold or even tens-of-fold price increases after listing. Participating in Launchpad requires holding BNB and completing KYC verification. Allocation is determined through lottery or proportional distribution based on each user's quota.
Requirements and Preparation
Participating in Launchpad requires meeting these conditions: First, complete Binance KYC identity verification — this is mandatory. Second, hold sufficient BNB before the subscription period. The system calculates your average daily BNB holdings over a specified period to determine your subscription quota — the more BNB you hold, the larger your allocation. We recommend purchasing BNB early after a project is announced, as BNB prices typically rise after Launchpad news. Also ensure your Binance account isn't trading-restricted, and note that users in certain countries may be unable to participate due to regional limitations. Follow Binance's official announcements and social media to get first notice of new projects.
Subscription Process in Detail
After a Launchpad project is announced, visit the subscription page to review project details including token information, sale price, and timeline. During the preparation period (typically 7 days), maintain your BNB holdings — the system takes daily snapshots of your BNB balance. When subscription opens, go to the Launchpad page and tap "Subscribe," entering the quantity you want to purchase (up to your maximum subscription quota). After submitting, wait for the lottery or allocation results. Once distribution is complete, new tokens are automatically deposited to your spot wallet, and BNB is deducted based on the actual transaction amount. Any unmatched portion incurs no charges. New tokens are typically listed for trading on Binance shortly after distribution.
How to Improve Your Chances?
The key to getting a larger Launchpad allocation is increasing your BNB holdings. More BNB means a larger allocation in proportional distribution mode and more lottery tickets in lottery mode. BNB held across multiple wallets counts (spot wallet, funding wallet, and BNB in Earn products all qualify), but BNB in your futures wallet does not. Purchase BNB in advance rather than waiting until the subscription period, since the system calculates average daily holdings. Also make sure to participate in every project's subscription and don't miss the window. Some users sell BNB between Launchpad projects, leaving them with insufficient holdings for the next one.
Risk Disclosure for Launchpad Participation
While Launchpad projects have generally performed well, risks still exist. New token prices can be extremely volatile after listing — they may surge or pull back sharply in a short time. Holding BNB for subscription also carries BNB price decline risk. Long-term development prospects for projects are uncertain, and short-term gains don't guarantee long-term value. We recommend not putting all your funds into BNB for Launchpad participation — maintain reasonable asset allocation. If you receive new tokens, set take-profit targets and lock in gains promptly.